Recently I was involved in a research project named Nation Branding at Expo 2010 Shanghai. It's a very edge cutting yet entertaining project mainly about how do countries portrait themselves using nation branding efforts to the Chinese audiences during the Expo.
My two colleagues Chen and Cesar are in Shanghai videotaping the interviews, while I stay in LA maintaining the website and be supportive. Basically my job is to make sure the videos are shown on the CPD website and sometimes communicate with the LA team and Shanghai team.
This project is going to be 12 weeks long. Each week we will feature one country, which means that there will be 12 countries in total. We plan to make 2-3 videos for a certain country every week. The videos will contain segments on certain topics. For example, there is a video on South Africa's co-branding with World Cup.The project is launched in early July and so far three countries have their videos on.
The latest videos are on U.S., focusing on student ambassadors. We interviewed some student ambassadors working at the U.S. pavilion, either introducing their daily job or sharing their thoughts and opinions. Take a look at the side bar
If you are in China, which is not likely because of the firewall, you can also watch our videos on Tudou.com. Just follow the link above and you'll find all the info.
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