Well, I this they choose July 5th is not a good idea, if they want to attract the world's attention. Michael Jackson's death is undoubtedly a more eye catching big shock for people around the world. Nobody really cares what was going on in west China. So, timing is bad.
If these people want to follow the Dalai Lama's path and try to separate China, they should have a stronger and convincing leader like the Dalai Lama. Rabiye Qadir is far from that point. At least, she does not have that reputation and she is only a minority leader, unlike the Dailai Lama, he is a spiritual leader around the world. Chinese government should be careful not to frame her as another Dailai Lama.
For the Chinese government, since Uyghuristan has been the place originated terrorism in central Asia. One of Shanghai Cooperation Organization's mission is to promote cooperation in the field of counter-terrorism. They already have definations for the terrorists in that region. Therefore, this enables the Chinese government to frame this tribal dispute as terrorism.
As some US comments about his riot, they focus more on the way the Chinese government deal with this issue. Some of the articles say that the Chinese government learned a lot from the Tibet riot and is trying to open the region to foreign reporters. I see it consequential. Of course they have learned from the previous incidents. I checked note of the press conference on the website of Chinese Ministry of Foreign Affairs, and they offer a video CD recording that bloody riot for reporters. It is definately a public diplomacy approach. Although I doubt it will be convincing in those foreign journalists’ eyes, at least the government is doing something to tell their story. As long as they speak out, there will be more chance to win people's hearts and minds.
Chinese media are more cautious, as usual. But I know that some of them emphasis on foreign media's reportage on this issue. They revealed that some of the foreign press distort the facts and using the photos about other incidents to illustrate this issue. This internal probaganda aims for domestic audiences. They know that people have various channels to get the foreign reports and maybe hear from friends abroad. Trying to avoid the unecessary trouble, the Chinese government utilizes the press to deliver some message like the Western media has bias on China or something like that. To be honest, the criticism on China is not as huge as the one after previous Tibet riot. One reason is probably because of MJ's death. Another reason is that people do not know much about Xinjiang and the history in that region. So, people just don't care about it.
I can see that it is a chance to do some public diplomacy for China, but I don't know how successful it will be. Let's see.
